Why White Ink Tattoos Cost More Than Regular Tattoos

White ink tattoos often carry a higher price tag than their black counterparts due to a combination of factors ranging from the quality of the ink and application process to the intricacy of the design and artistic skills required.

1. Ink Quality

High-quality white inks are necessary to ensure the tattoo is both visible and lasts long. Unlike regular black ink, which is relatively inexpensive and widely available, white ink typically requires more specialized materials. The cost of these materials directly contributes to the increased expense of a white ink tattoo. Additionally, proper visibility and longevity are crucial for clients, making the investment worthwhile.

2. Technique and Skill

Tattooing with white ink is not as straightforward as using traditional black ink. Artists must have a deep understanding of skin tones and how white ink will appear on different complexions. This level of skill and experience often necessitates more passes over the skin to achieve the desired opacity, which can extend the tattoo session and increase labor costs.

3. Application Process

The process of applying white ink can be labor-intensive. It often requires more layers and passes to achieve the desired opacity, which takes more time and effort. This extended application process can lead to higher labor costs, ultimately driving the price of the tattoo up.

4. Healing and Aftercare

White ink tattoos can behave differently during the healing process. They may need special aftercare to maintain their appearance, which can affect how artists price the tattoo. Proper aftercare is crucial to ensure the tattoo heals well and looks as intended. This additional care and the potential need for touch-ups can also contribute to the increased cost.

In my case, as an artist, I charge a minimal amount more due to the following reasons:

1. Special Stencil Preparation

To create stencils for white ink tattoos, I use thermofax paper, which is available in one color—aniline purple. This color can sometimes leave a temporary stain on the tattoo. To avoid this, extra care and special handling are required, making the process more time-consuming.

2. Increased Risk of Touch-Ups

White ink tattoos have a higher chance of needing touch-ups, especially in areas prone to irritation, such as the foot or fingers. I include one touch-up within a year of any tattoo I create, with additional charges for specific areas that are more prone to issues.

3. Deterrent to Unserious Clients

The higher cost also serves as a deterrent for individuals who are not fully committed to getting a tattoo. A 20% difference can be enough to discourage someone from pursuing a white ink tattoo.

Additionally, white ink tattoos face unique challenges in terms of durability and appearance over time. While many online pictures show new tattoos that look vibrant and clear, they may fade, antique, or even brown with time. The healing process can also result in the tattoo looking more like a scar or freckles. Fully understanding these potential issues is important for clients considering a white ink tattoo.