Why Is a Career in Arts Less Promoted in Indian Households Despite Cultural Richness?

India, often perceived as a culturally rich and vibrant country, grapples with a paradox of promoting careers in the arts. Despite its profound contributions to literature, film, music, and visual arts, many Indian households still view careers in the arts as less favorable. This article explores the reasons behind this phenomenon and its implications for Indian society.

The Historical Context

India has a rich cultural heritage, which has influenced and been influenced by various civilizations over centuries. From the epic tales of Mahabharata and Ramayana to the timeless works of Prem Chand and Rabindranath Tagore, the arts and literature of India have played a significant role in defining its identity. Yet, in many Indian households, the pursuit of a career in the arts is often seen as less prestigious compared to medical or engineering professions.

Imitating Success

For decades, the pursuit of a medical or engineering career was seen as a ticket to success and a secure future. This was reinforced by the success of neighboring countries, where these professions were highly valued and respected. For example, in the 1990s, the primary goal for both parents and children was to become a doctor or engineer. It took several years to shift this mindset, and even now, these fields remain highly esteemed.

Family Expectations

In Indian households, the traditional emphasis has been on completing education, securing a job, getting married, and settling down. Parents often have a clear vision of what defines success for their children and typically advise them to follow this path. However, in recent years, there has been a growing trend where individuals are pursuing unconventional paths, including careers in the arts, often driven by their passion.

While these changes have brought about greater diversity and creativity, the societal push towards conventional professions still influences young generations. The term 'bewkoofi' (crazy or unconventional) is often used to describe those who choose less conventional paths, reflecting the prevailing mindset in many Indian families.

Social Validation and Materialism

The rise of materialistic values in Indian society has further compounded the issue of promoting careers in the arts. Love for art, creativity, or beauty is increasingly seen as having significance only when it garners social validation. This trend is fueled by the desire for recognition and acceptance in the broader community.

Moreover, the fear of what others will say or think is deeply ingrained in Indian culture. This fear keeps many from pursuing their true passions, especially if these passions are not widely recognized or appreciated. This cultural barrier is particularly challenging for those in the arts, where individual expression and creativity are paramount.

The Way Forward

To truly harness the potential of its artistic talent, India must create an environment that encourages and supports careers in the arts. This involves changing mindsets, promoting the value of creativity, and providing platforms for artists to share their work. Education systems could play a crucial role in fostering artistic skills from an early age, and policymakers can work towards creating supportive policies.

Ultimately, the path to change lies in each individual pursuing what they love and finding ways to make a living from it. When everyone follows their passion, the collective mindset will shift, leading to greater understanding and acceptance of diverse career paths in Indian households.

Keywords: art career, Indian household, cultural promotion, materialistic values, social validation