Transitioning from Mechanical Engineering to Graphic Design: A Guide

Are you a mechanical engineering student pondering a shift in career paths? Have you considered the exciting and creative world of graphic design? This article explores how you can successfully transition from mechanical engineering to graphic design, highlighting the significance of communication, the multifaceted nature of graphic design work, and the potential career opportunities and growth prospects.

Understanding Graphic Design

Graphic design is a field that focuses on visual communication. Unlike artists who create "art for art's sake," graphic designers aim to convey specific messages, evoke emotions, and achieve call-to-action objectives aligned with their clients' goals. This might include designing brands, logos, or other visual elements that leave a lasting impression on consumers. For instance, a graphic designer might need to tailor a brand or logo that incorporates a unique shape or color scheme to resonate with the target audience.

The Skills and Specializations of a Graphic Designer

Although graphic design primarily involves working on computers, it can also encompass multimedia projects and motion graphics. Designers must ensure that their work is optimized for viewing on a variety of digital platforms, including web browsers, tablets, and mobile phones, which is the fastest-growing sector in the field. Beyond mastering general design skills, designers might specialize in one or more areas:

Typography: The art and technique of arranging type to make written language legible, readable, and appealing when displayed. Desktop Publishing: The use of software to design, create, and review layouts for printed materials, such as books, brochures, and magazines. Branding and Advertising: Creating visual identities or campaigns that appeal to a specific audience. Print and Web Production: Designing and creating materials for print or web-based publications. Interface or User Experience Design: Designing user interfaces for software applications or websites to enhance user experience. Web Design: Creating websites with a combination of visual design, HTML, and CSS. Product Packaging: Designing packaging for commercial products to enhance their appeal and marketability. Book Design: Designing and creating layouts for books, including cover design and interior layout. Logos: Creating distinctive visual symbols that represent companies, products, or services. Email Blasts and eNewsletters: Designing and sending out electronic communications to promote products or services.

While some designers might specialize in a particular area, others enjoy working across various media to broaden their career prospects. Specialization can lead to greater flexibility and an expanded clientele, enhancing overall job opportunities.

Earning Potential in Graphic Design

The earning potential for graphic designers can vary widely depending on factors such as experience, education, type of employer, and geographical location. As per the Bureau of Labor Statistics (BLS), the median annual wage for graphic designers in 2014 was $45,900, with the top 10% earning over $77,490. Graphic designers in cities like San Francisco, Washington, D.C., and New York can earn higher salaries, particularly in self-employed roles where they may earn up to $20,000 more per year compared to those employed in other settings.

Job Growth and Outlook

The job market for graphic designers is expected to grow by 7% during the 2012-2022 decade, according to the BLS. While the market for print media has significantly slowed due to the rapid development and deployment of digital media, designers skilled in both digital and print can be highly sought after. Employment in “newspaper, periodical, book, and directory publishers” is projected to decline by 16% during this period. Conversely, jobs in computer systems design and related services, particularly in web-based graphics production, portable devices, and video entertainment, are expected to grow by a strong 35%.

The competition for new jobs is predicted to be intense, with approximately 17,400 new openings anticipated over the next decade. The greatest number of regional hires is expected in the Northeast, Sunbelt, West Coast, and Midwest regions, with states like the District of Columbia, New York, Connecticut, California, and Maryland showing the most promising growth potential.

Conclusion

Becoming a graphic designer can be a rewarding career shift for a mechanical engineering student. By exploring the diverse range of skills and specializations within the field, you can find a path that aligns with your interests and career goals. With good earning potential and promising job growth prospects, graphic design offers a compelling opportunity for career transformation.