Top Resources for Learning How to Run and Grow a Creative Services Company

A creative services company typically thrives on innovation, creativity, and strategic business acumen. If you aspire to start and grow a creative services company, such as a motion graphics or branding firm, you need to be well-versed with both the creative and business aspects. Here are some top resources to help you learn and excel in this domain.

Online Courses and Tutorials

Enrolling in online courses is a popular way to gain valuable knowledge and skills in the creative services space. Websites like Udemy, Coursera, and Skillshare offer numerous courses tailored for professionals in the creative industry. For example, the courses on motion graphics, branding, and design thinking can provide a strong foundation.

Udemy: Offers a variety of courses starting from beginners to advanced levels. Look for courses that align with your business needs such as animation, design, or marketing. Coursera: Partners with top universities and institutions to provide courses and specializations. You can find comprehensive courses in branding and business management. Skillshare: Provides access to expert-led interactive classes on brand development, motion graphics, and more. Interactive classes can help you apply new skills directly to your projects.

Books and eBooks

Books and eBooks can be particularly beneficial for those who learn well through reading and literature. There are countless titles available on business management, branding, and creative entrepreneurship. Here are a few highly recommended ones:

“The positioning bible: An updated classic of strategy” by Jack Trout: This book provides insights into effective business positioning which is crucial for creative services companies. “Brandgenius: How to Create Unique Brands” by Steve J. Lowe: This book focuses on building unique brands which is essential for creative services businesses. “Design Thinking: Understanding How Users Think, Feel, and Act” by Kristin Landauer: Helps understand user thinking, feeling, and acting which is vital for motion graphics and branding companies.

Industry-Focused Websites and Blogs

Staying updated with the latest trends and technologies in the creative industry can give you a competitive edge. There are several websites and blogs that provide valuable insights and resources:

CreativeBloq: Offers articles, tutorials, and news on web and graphic design. This is a great resource for staying updated with the latest trends in the creative industry. Kickfoot: Provides insights, tips, and tools specifically for video motion graphic designers. It's a specialized platform focusing on the niche of motion graphics. The Futur: Offers an educational platform with guides, articles, and interviews from successful creative professionals. It's particularly useful for those looking to grow their branding and design skills.

Networking and Professional Associations

Networking is a vital component of running and growing any business. Attending industry events, conferences, and participating in professional associations can provide valuable connections and learning opportunities. Some popular associations and groups for creative service professionals include:

AIGA: The professional association for design with resources, events, and a community for connecting with other professionals. ASISBDS: A global community of brand designers, with resources and events aimed at promoting brand innovation and education. Animation California: A resource for the animation industry with events, job openings, and networking opportunities.

Conclusion

Running and growing a creative services company can be challenging but incredibly rewarding. Utilizing these resources can provide you with the knowledge and skills needed to become a successful business owner. Whether you're looking to enhance your skills, gain new insights, or build connections, these resources can be your resourceful guide.