Top Printing Trends for 2022: Innovations Shaping the Industry

The printing industry is undergoing a transformative phase with several key trends emerging in 2022. From customization to smart printing, security to cloud printing, these innovations are reshaping how businesses operate and how consumers interact with printed products. This article explores the top trends and their implications for the industry.

1. Customization Remains As Perennial as Grass

Customization is no longer just a nice-to-have; it's a must-have. With online platforms like Shopify, Nike, and StitchFix setting the trend, consumers are increasingly demanding personalized goods and services. According to a Deloitte study, 36% of consumers would be willing to buy custom products.

The printing industry is well-positioned to embrace this trend through Web to Print solutions. These technologies allow businesses to offer a wide range of personalized products, from branded apparel to marketing materials, directly to customers via online stores. By integrating a Web to Print store with a product design tool, businesses can streamline the customization process and meet the growing demand for personalized goods.

2. The Curious Case of ‘Smart’ Printing

The integration of AI and IoT is revolutionizing the printing industry, making it more efficient and sustainable. Smart printers equipped with advanced algorithms can help reduce paper waste and optimize print jobs. For example, AI algorithms can suggest efficient layouts, while printing sensors can alert when maintenance is needed, minimizing downtime.

Moreover, AI is also used in design processes. Neural networks and deep learning techniques are increasingly being applied to create designs, making the printing process more automated and streamlined. This not only enhances efficiency but also allows for more intricate and creative designs.

3. Security in Printing Has Become Mandatory

As cybercrime becomes more prevalent, print service providers must prioritize security measures to protect critical client data. According to statistics, the average cost of lost revenue due to cyberattacks in 2020 was alarming, at $1.52 million. This highlights the need for robust security measures.

Security software can protect against data breaches and hacking, while AI can enhance security by automating the detection of vulnerabilities. Additionally, print security assessment reports can identify weaknesses and provide actionable recommendations to fortify security measures.

4. The Not So Surprising Boom of eCommerce

E-commerce has transformed the retail landscape, and its impact on the printing industry is evident. In 2020, global e-commerce sales surpassed $4.2 billion, and this is expected to reach $6 billion annually by 2024. Setting up an online store can significantly boost offline printing businesses by reaching a larger customer base and increasing sales.

Integrating product customization with your online store can further enhance sales and broaden your customer base. This trend is particularly powerful when combined with web to print solutions, allowing customers to create customized products online.

5. Marketplace Model is the New Black

The rise of online marketplaces like Etsy, Amazon, and others has significantly impacted consumer behavior. According to a report, the top 100 online marketplaces will see a total global spend of $3.23 trillion in 2021. To tap into this growing market, printing businesses are adopting the marketplace model.

One notable example is Zazzle, a C2C online print marketplace that connects independent designers with consumers. By offering customizable print products, businesses can create new revenue streams while enhancing their reach and appeal.

To stay competitive, consider setting up your own print marketplace to increase your customer base and diversify your revenue sources.

6. 3-D Printing is Going Mainstream

3-D printing is no longer a specialized field; it has become a mainstream technology with broad applications across industries. In 2020, the global market for 3-D printing was valued at $12.6 billion and is projected to grow at a CAGR of 21.0% from 2021 to 2028.

From construction and education to automotive and aerospace, 3-D printing is revolutionizing various sectors. For businesses in the printing industry, this presents a significant opportunity to generate substantial profits by offering 3-D printing services.

7. Cloud Printing is the New Buzzword in the Market

Cloud printing is transforming the way printers operate, offering a more efficient and accessible solution. By leveraging cloud-managed services, businesses can eliminate the need for on-site staff and servers, making print jobs accessible from anywhere.

The convenience of cloud printing also enables driverless printing, where everything needed to print is directly accessible via cloud services. This technology is gaining traction, with major players like Linux and Lexmark already on board.

8. The Expansion of On-demand Printing

On-demand printing is a rapidly growing trend in the e-commerce landscape. By collaborating with e-commerce store owners, printing businesses can capitalize on the increasing demand for customized products. This trend is particularly beneficial for suppliers of print products, as it opens up new revenue streams.

To stay ahead, businesses should consider adding on-demand printing capabilities to their e-commerce platforms, enabling them to meet the growing demand for personalized products.

9. The Industry is Going Green

The environmental impact of printing cannot be ignored. Consumer awareness of environmental issues has led to a shift in purchasing behavior, with 73% of consumers worldwide willing to alter their purchase patterns to reduce their environmental footprint.

To stay relevant, businesses must adopt sustainable printing techniques. This includes using eco-friendly materials, reducing waste, and implementing energy-efficient practices. By going green, businesses can meet consumer demands and contribute to a sustainable future.

10. Inkjet Printing Market Has Started to Buckle Up

Inkjet printing is the go-to technology for its ability to adapt to changing customer needs and offer superior quality. The global inkjet printing market was valued at $80.4 billion in 2020 and is projected to reach $118.2 billion by 2025.

Inkjet printing's flexibility and quality make it a preferred choice for businesses looking to stay competitive. As consumer tastes evolve, inkjet printing technology is well-positioned to adapt and continue growing.

By leveraging these trends, businesses in the printing industry can position themselves for success in 2022 and beyond. Embracing customization, smart printing, security, and green practices will not only enhance operational efficiency but also meeting customer demands and staying ahead of the competition.