Understanding the Font Used in the Uber App

The Uber app, a cornerstone of modern transportation, relies on a carefully crafted typeface to enhance its user experience. This custom font, known as Uber Move, is more than just a stylistic choice; it plays a crucial role in building a strong visual identity for the brand.

Introducing Uber Move

Launched as part of Uber’s 2018 rebrand, Uber Move is a bespoke sans-serif typeface designed by Jeremy Mickel of design studio MCKL in collaboration with Uber’s internal design team and the branding agency Wolff Olins. The font’s design is characterized by its clear, geometric letter shapes, with a distinctive and quirky lowercase 'a' that gives it a more grotesque appearance. This unique design choice not only sets Uber apart but also contributes to a memorable and distinctive brand image.

Flexibility and Legibility in User Interfaces

Uber Move is available in both a display version and a text version, designed for different design needs within the app. The display version is optimized for larger text and headings, while the text version is perfect for smaller, more detailed elements such as labels and body text. This flexibility allows designers to choose the most appropriate font weight and style for each UI element, ensuring clarity and legibility without sacrificing style.

Enhancing User Experience

One of the primary goals of any font in a mobile app interface is to enhance usability. Uber Move achieves this by providing a clear, readable typeface that supports quick and seamless navigation. Its simplicity and geometric design make it easy to read even on small screens, ensuring that users can find what they need quickly and with minimal frustration. This is especially important for an app that often involves quick decisions and actions, such as finding a ride or providing directions.

Discovering the Font Used in Other Apps

While Uber Move is unique to Uber, identifying the font used in any app is a straightforward process. Simply visit the app’s website, right-click on the text, and select 'Inspect Element.' This will reveal the CSS code, where you can easily find the font family specified for the app. You can then use tools like to identify the specific font.

Conclusion

Uber Move stands as a prime example of the power of custom typefaces in mobile app design. By combining careful design and strategic flexibility, it has become an integral part of the Uber brand. As mobile interfaces continue to evolve, the success of Uber Move demonstrates the importance of a thoughtful and purposeful approach to font selection. Whether you’re a designer or a tech enthusiast, understanding the font choices in apps can provide valuable insights into user experience and brand identity.

Note: For more information on Uber Move and other aspects of the Uber brand, you can refer to Uber’s Brand Guidelines.