The Characteristics of Commercial Fashion: A Closer Look

Commercial fashion, while providing a range of trendy and affordable clothing to consumers, is also associated with several characteristics that are often less discussed. These include the use of poor quality materials, exploitation of labor, and the perpetuation of a planned obsolescence model. This article delves into these aspects and explores the wider implications for both consumers and the industry.

Undervalued Labor

One of the most concerning aspects of commercial fashion is the undervaluation of labor. Rachel Kibbe, founder of HELPSY, highlights how many garment workers are often underpaid and work in unsafe conditions. These conditions are unacceptable and reflect a broader issue within the fashion industry where the financial burden of clothing production is not fairly distributed. Workers who contribute significantly to the creation of our fashion items are frequently overlooked in discussions about sustainability and ethical practices.

Planned Obsolescence in Fashion

The idea of planned obsolescence in fashion is a model that has been scrutinized by environmental and ethical advocates. According to Rachel Kibbe, commercial fashion brands often design clothes to fall apart quickly, encouraging consumers to make frequent purchases. This accelerates the need for disposal and the constant need to replace old garments, which ultimately contributes to the increasing flow of waste into landfills and oceans.

The ramifications of this model are far-reaching. Frequent purchases driven by planned obsolescence increase the demand for new clothing, leading to higher levels of production and consumption. This, in turn, puts pressure on the natural resources and workforce that supply the industry. The environmental impact is significant, as the fashion sector is one of the largest contributors to carbon emissions and water pollution.

Consumer Awareness and Ethical Alternatives

In response to these issues, there is a growing movement towards ethical fashion. Ethical fashion prioritizes fair labor practices, transparency in supply chains, and sustainable production methods. Brands like HELPSY, founded by Rachel Kibbe, are at the forefront of this movement, aiming to create a healthier and more equitable fashion industry.

Consumers can play a vital role in driving change. By choosing to support brands that align with ethical values, they can influence the broader fashion market to adopt more sustainable practices. This shift towards ethical fashion is not only beneficial for the environment but also provides a more just and fair working environment for the millions of workers involved in the production of clothing.

Conclusion

The characteristics of commercial fashion—undervalued labor, planned obsolescence, and waste—are concerning issues that require attention. As we move towards a more sustainable and ethical world, it is imperative to question the assumptions and practices of the fashion industry. By supporting ethical alternatives and demanding transparency and fair labor practices, we can create a more just and sustainable future for fashion.

By empowering consumers to make informed choices, we can help shape a fashion industry that values people and the planet over short-term financial gains.