How Can I Avoid Copyright Infringement on Redbubble?

Redbubble prides itself on being vigilant in protecting copyrighted content. Their systems are highly sophisticated, often flagging material within minutes of it being uploaded. This article provides a detailed guide to help you navigate copyright laws on Redbubble and avoid potential infringement issues.

Understanding Redbubble's Copyright Policies

Redbubble is an online marketplace where creators like yourself can upload and sell artwork. However, they play an active role in policing their platform for copyrighted content. They do not own the rights to any artwork uploaded to the site, but they are committed to maintaining a clear and lawful environment. Their systems are constantly evolving, making it difficult to sell unprotected content even if it looks unique at first glance.

Real-World Examples of Copyright Struggles on Redbubble

One of the most memorable instances of content being flagged was a retro camping van illustration inspired by a retro VW van. While the illustration itself was unique, the inclusion of the classic VW logo or design elements led Redbubble to remove the artwork. VW had previously taken legal action against similar cases, making it a risky proposition. This taught me a valuable lesson about the subtleties of copyright law and the importance of thorough research before uploading any content.

Another example involved a design titled “Pink Bottles of Champagne.” I titled it that way because it depicted bottles of bubbly, but Redbubble flagged it as problematic. They explained that while the term "Champagne" is indeed protected, it applies only to sparkling wines produced in the Champagne region of France. The likelihood of the Champagne committee pursuing any illustrator for a simple bottle illustration is minimal. However, to err on the side of caution, Redbubble advised against using the term "Champagne" in any artwork.

Creating Safe Artwork

To avoid copyright infringement, focus on the following guidelines:

1. Original Art

Ensure that your artwork is 100% original and not a derivative of someone else's work. Fan art and derivative pieces often require explicit permission from the rights holders, which can be challenging to obtain. Always create your artwork from scratch, using your own ideas and concepts. This will reduce the risk of copyright disputes significantly.

2. Typography and Fonts

Commercially available fonts are typically safe to use, provided they are not subject to additional limitations. However, always double-check the font license to ensure you have permission to use it in your designs. Custom typography or non-commercial fonts may offer more flexibility.

3. Stock Photography

When incorporating stock photos into your designs, always obtain the appropriate licensing agreement. Many stock photo libraries provide terms that explicitly prohibit resale or commercial use, so read the fine print carefully. While some photography may be offered under Creative Commons licenses, these often have specific usage restrictions. For commercial purposes, getting explicit permission is crucial.

Using Keywords Wisely

When uploading designs to Redbubble, pay attention to the keywords you use. Certain terms can trigger copyright alerts, even if the content itself is safe. For example, using the term "Champagne" in relation to sparkling wines outside the Champagne region can lead to issues. Avoid using trade names or protected terms in your keyword lists to prevent accidental copyright violations.

By following these guidelines and staying vigilant, you can enjoy the benefits of the Redbubble platform while minimizing the risk of copyright disputes. Happy creating!