How to Successfully Commission Digital Art on DeviantArt

Introduction

Welcome to the world of digital art on DeviantArt! DeviantArt is a vibrant community where artists can share their work and enthusiasts can explore a wide range of digital artistic expressions. Commissioning digital art can be a rewarding venture, but it's essential to understand how to effectively reach potential clients and promote your work to maximize your chances of commission success.

Promoting Your Availability for Commissions

The first step in commissioning digital art is to make it known on every post. This means being proactive and intentionally declaring that you are open to commissions in as many places as possible. Whether it's in your DeviantArt profile, your social media accounts, or even your online portfolio, the key is to ensure that your potential clients know where to find you and what kind of commissions you offer.

Key Points:

Include a clear statement in your DeviantArt profile that you are accepting commissions. Use tags on your DeviantArt posts that are relevant to your desired commissions (e.g., #fanart, #commission, #deviantart). Update your social media profiles with a clear message that you are open to commissions.

Targeted Marketing Strategies

Once you've established visibility, the next step is to promote your work and availability targeted to your desired audience. This involves a deep understanding of your potential clients and their preferences. Here are some effective strategies to help you reach your target market.

Social Media Engagement

Begin by building a strong social media presence. Twitter, Instagram, and Facebook can be powerful tools for reaching potential clients. Share your work regularly and actively engage with your audience. Use Hashtags and join relevant groups and discussions to increase your visibility. Encourage feedback and ask questions to build a community of engaged fans.

Email Marketing

Develop a newsletter or an email list where you can share updates about your work and offerings. This is a personal and direct way to reach potential clients who may be interested in commissioning art. Offer exclusive promotions or early access to new projects to incentivize subscriptions.

Networking and Collaboration

Collaborate with other artists, designers, and creators who have similar target audiences. This can help you reach a wider audience and provide mutual promotional opportunities. Attend online and offline art events, participate in artist forums, and engage in collaborative projects to expand your network.

Case Studies and Examples

Here are a few examples of how artists have successfully promoted their available commissions on DeviantArt.

Case Study: Artist A

Artist A uses a combination of regular updates and targeted promotions. On DeviantArt, they have a clear “Commission” tag on all relevant artworks, and they frequently post in forums and groups related to their specific style and subject matter. In social media, they share high-quality images and short videos, utilizing trending hashtags and interacting with followers to generate interest.

Case Study: Artist B

Artist B is a successful case study in email marketing. They have a dedicated newsletter where they share new commissions, project updates, and even behind-the-scenes content. They also offer free mini-commissions to their subscribers as a reward. This creates a loyal following that often refers new clients.

Conclusion

Commissioning digital art on DeviantArt can be a highly rewarding endeavor, but it requires a strategic approach to promotion and marketing. By making it known that you are accepting commissions and targeting your promotions to your desired audience, you can significantly increase your chances of success.

Key Takeaways: Always ensure your work is visible, engage regularly with your audience, and utilize targeted marketing strategies to generate interest in your commissions.

Keywords: Digital Art, Commissioning, DeviantArt, Marketing Strategies, Audience Targeting