How to Start a Business Selling Photograph Prints: A Comprehensive Guide

Starting a business selling photograph prints can be a rewarding venture, but it requires careful planning and strategic execution. This guide will help you navigate the process, from setting up an online platform to leveraging social media and partnering with local businesses. Let's dive in!

Picking the Right Platform

To start your photography print business, you'll need a place to sell your work. Here are some popular options:

Etsy: A free platform that requires minimal setup. Ideal for beginners and small businesses. Squarespace Format, Wix, SmugMug, and mScope: Website builders that offer e-commerce solutions. These platforms are great for more comprehensive setups.

Leveraging Your Network and Following

The key to success in this business is leveraging your existing network. Here are some steps you can take:

Create an Instagram and share your work. Use relevant hashtags to increase your visibility. Tell your followers, friends, and family about your business. Encourage them to share your work and make purchases. Consider doing a free giveaway to generate interest and attention. Social media platforms like Instagram are ideal for this type of promotion.

Traditional Selling Methods

If you prefer a more traditional approach, you can explore these options:

Partner with Local Businesses: Place your prints in local shops (like coffee shops or home decor businesses) to create buzz. Have them sell your prints on commission. Attend Craft Shows: Participate in small town street festivals and high-quality art shows. While it takes years of experience to work your way up, starting small can be beneficial. Gallery Showings: If you're a fine art photographer, consider doing limited editions and arranging gallery showings. This can provide significant exposure for your work.

Challenges and Alternatives

Selling prints can be challenging, especially compared to selling other types of art like pottery or blown glass. Here are some alternatives to consider:

Offer Photography as a Service: Shoot portraits, weddings, or advertising. This can be a more stable and lucrative option. Explore Other Arts: Pottery, blown glass, and other art forms can be easier to sell.

Conclusion

Whether you choose to sell through an online platform, traditional methods, or a combination of both, starting a business selling photograph prints can be an exciting and fulfilling venture. By following these steps and leveraging your network, you can increase your chances of success. Good luck!