Facebook Ad Banner Sizes: Recommendations and Best Practices

Facebook offers a variety of ad formats, each with specific recommended banner sizes to ensure your ads are optimized for both desktop and mobile viewing. Understanding the dimensions for each type of ad is crucial to achieving the best performance and ensuring your ad's aesthetic appeal.

Image Ads

For image ads, the recommended size is 1200 x 628 pixels, which is ideal for a wide range of digital screens. This size ensures your ad displays well on both desktop and mobile devices. However, if you're working with smaller ad sizes, the minimum recommended size of 600 x 600 pixels should be adhered to, to maintain a decent visual impact.

Carousel Ads

Carousel ads require a more square format, with each image in a carousel needing to be 1080 x 1080 pixels. These ads should have an aspect ratio of 1:1, meaning the width and height should be equal. This format ensures that the carousel displays properly and maintains the desired visual appeal.

Video Ads

Video ads have a recommended size of 1280 x 720 pixels, with a 16:9 aspect ratio. For a minimum acceptable size, video ads should be at least 600 x 315 pixels. These dimensions are designed to provide high-quality video playback on various devices and platforms, ensuring a smooth user experience.

Stories Ads

Stories ads are designed for a specific layout, with a recommended size of 1080 x 1920 pixels and a 9:16 aspect ratio. This format is perfect for vertical viewing on mobile devices, where users are accustomed to seeing content in this aspect ratio. Maintaining these dimensions ensures your ad seamlessly blends with Facebook's mobile-first design.

Collection Ads

In Collection Ads, the cover image should be 1200 x 628 pixels, while product images should be 600 x 600 pixels. This ensures that your Collection Ad has a unified and professional appearance, helping to engage your audience effectively.

It's also important to adhere to Facebook's text overlay guidelines to avoid reduced reach. Ads with excessive text may face limitations in visibility. Always stay updated with the latest Facebook Ads guidelines to ensure your ad content remains compliant and effective.

For more detailed information on Facebook ad sizes and best practices, consider checking out my Quora Profile for additional insights.