Embracing Your Artistic Venture as a Full-Time Commercial Artist

Starting your own commercial art business can be a thrilling yet challenging endeavor. The aspiration to turn your creative skills into a sustainable livelihood is both a dream and a feat. In this article, we delve into the realities of operating a commercial art business and explore how you can successfully navigate the path from a side hustle to a full-time artistic career.

Understanding the Fine Line Between Personal Art and Commercial Art

Many artists may wonder, 'Am I a commercial artist if I just take on personal commissions and enjoy the creative process?' While it's true that taking on individual commissions can help build your portfolio and reputation, it doesn't automatically make you a commercial artist. A commercial artist, in essence, provides creative services to businesses and organizations to promote their products or services.

The difference lies in the scale and scope of your work. If you are consistently fulfilling orders from commercial companies, it's likely that you are operating within the realm of commercial art.

The Nitty Gritty of Being a Commercial Artist

Beyond just creating art for commissions, being a commercial artist entails holding a sales rep role. You are providing a service to clients who want to enhance their brand through visual communication. This can range from illustrations, graphic design, and even book design. While you may maintain a fine art focus or brand yourself as such, understanding the business aspect is crucial.

For instance, my business involves taking on portraits, illustrations, and book commissions. I also engage in graphic and design work for friends to maintain my fine art expertise. Despite not considering my portrait work as commercial, the reality is that I am still a service provider catering to the needs of my clients.

The Leap of Faith

The path to becoming a full-time commercial artist is fraught with challenges, but the rewards can be immense. In 2008, I took the leap and have been gratified by the journey. This decision feels like a declaration to the universe that I am committed to my art career.

Here are some key takeaways that can help you on your journey:

1. Establish a Clear Branding

Firstly, define your niche. Are you specializing in fine art, or are you delving into the commercial sector? Creating a strong brand that suits your artistic vision and market needs is essential. If your branding aligns with fine art, then maintaining a focus on personal commissions can help maintain your artistic integrity while still catering to a commercial audience.

2. Understand Your Market

Research your target audience. Understand the needs and expectations of your potential clients. This will help you create work that resonates with them. Providing high-quality service is crucial, and being aware of the market trends can make a significant difference.

3. Develop a Professional Portfolio

Your portfolio is a critical tool in attracting new clients. Ensure that your portfolio showcases your best work and demonstrates your versatility. Regular updates can keep you relevant and attractive to potential commercial clients.

4. Set Clear Expectations

Communicate clearly with your clients regarding your rates, deadlines, and working methods. Transparency can build trust and maintain a positive working relationship, which is essential for repeat business and referrals.

By embracing the realities of being a full-time commercial artist, you can turn your passion into a sustainable and fulfilling career. Remember, it's a journey of continuous learning and improvement.