Can Non-Artists Sell Their Art Online?

The question of whether non-professional artists can sell their art online and make a living from it is both intriguing and complex. While the road is not without its challenges, many have successfully navigated this path. The key lies in understanding your strengths, setting realistic goals, and leveraging modern tools and platforms.

Challenges and Realities

While having formal training can provide a foundation, it is not necessary to have exceptional results. Selling art online requires more than just talent; it demands a strategic approach. Creating a reliable income stream before fully committing to art as a full-time pursuit is wise. The internet offers numerous opportunities, but it is also an increasingly competitive space.

Strategies for Success

One of the most common pitfalls for non-artist sellers is the idea that they will lose money or never earn a living. Many find that traditional sales methods like galleries or craft fairs are more effective than online platforms. For example, setting up a table at a local event or fair can generate daily sales without the overhead costs of a full online presence. Consistency often leads to results, as selling ten items at ￡10 each will provide a steady, almost guaranteed revenue.

Leaning into Your Talent

Everyone has some form of natural talent or skill. Whether it’s writing, crafting, or even photography, you can build around these abilities. Take the example of a poet who writes original poetry. Such skills can be leveraged to create unique art products like wooden poetry pieces, pine cone collages, or small sculptures. Each piece can be a one-of-a-kind, appealing to those seeking something unique and personal.

Affiliate Marketing

For those who do not have any artistic talent, affiliate marketing can be a viable alternative. You can promote and sell artwork from other artists through affiliate platforms. Companies like Society6 and Etsy allow you to sell art prints and products while earning a commission. This method can be less daunting and still lead to financial success without the need for artistic skills.

Becoming a Professional

The moment you start selling your art and relying on it for a living, you become a professional artist. There are no formal degrees certifying artists, but participating in art schools can provide valuable experience and validation. While not essential, having a skill set in art or a deep understanding of the art market can significantly enhance your success.

Marketing and Networking

Regardless of your background, developing strong networking and marketing skills will be crucial. This includes connecting with artists, building an online presence, and leveraging social media to reach a wider audience. Art galleries can be a high-risk option with high commission fees, but selling in local events and setting up an online shop can be more cost-effective. Platforms like Etsy and Society6 are particularly useful for digital artwork and prints that can be easily shared and sold.

Conclusion

While it may be challenging, non-artists can indeed sell their art online and make a living from it. The key is to identify your strengths, set realistic goals, and utilize effective marketing strategies. Whether you're a writer, crafter, or affiliate marketer, there are numerous paths to success in the art world. The most important thing is to follow your dreams and be smart about it. Happy selling!